Alright, let’s hop on this- Why do marketing strategies matter? Think of it like this: You want to reach your destination, but you have no maps or GPS. Only you have a general idea of where you’re going, but you’re just guessing. You might end up on the right path, or you could waste your hours in the wrong direction. The same goes for marketing. You might have great products or services, but without a solid plan, you could waste your money, efforts, energy and time on tactics that don’t get you anywhere. A marketing strategy is like your google map or your GPS- it shows you the right path and  the fastest route, that helps you avoid roadblocks, traffic and gets you to your destination faster.

• Direction: Just like a GPS helps you navigate; a marketing strategy gives you a clear roadmap where to focus your efforts.Without it, you might be wasting resources on methods that don’t work.
• Efficiency: Every marketing team efforts are streamlined they create a solid plan which helps you use your time and budget wisely. Instead of trying every new trend, you’ll get to know at the end what’s worth your effort and what’s not.
• Focus: When we try to create a strategy for a business with a strategy we create a  clear goals and targets. This helps us to keep your business on track and ensure you’re working towards something that moves the needle.